Get ideas from the brand mood boards below and then download the set of free templates to start making your own! Wait a few days and see which one is still calling your name. Your brand mood board is a playground, not your final brand that you commit to for all time! Experiment, mix and match, try a bunch of different ideas. You can use your blog or business name and tagline, or type out a quote that speaks to your theme. Did you happen to pull a lot of photos with certain colors, or patterns? Pay attention to any themes you see!Īs you put your brand mood board together, pull out 4-6 colors that match well with the story you’re telling in your images.Ĭhoose 2-3 fonts to include in your board. Once you have a good collection to play with, start looking for common elements. Gather together some images that will appeal to your audience (and that you like as well). But you have to live with it week after week! You don’t want to commit to a brand that you’ll tire of, or worse, will grate on your nerves in a few months.Ĭhoose a few design elements to play with Yes, you want a brand that will attract your target audience. Or if you’re designing for a client, what style are they drawn to? What are the colors, patterns, and mood that call out to you? If you’re designing a brand, think of your personal style. You want to envision the life he or she is moving TO. Note that you’re not using images of what her life is like NOW. Is she a busy mom looking for serenity? Does she desperately want to quit her day job to work at home? Is he already planning his next road trip? You know that one person you write your blog for, or design products for? What does she want her life to be like? Capture that in the images and styles you use. Here are a few tips to get you started in making your own brand mood board: Think of your target audience And when you’re finished, hello Instagram! They can be really useful in clarifying the final style of a brand or project. They’re design playgrounds where ideas and colors and emotion all come together. Make mood boards with quotes that convey your blog’s message.Play around with your brand to get new ideas for graphics.Create mood boards for each of your blog categories.Make a brand for your course or product line. ![]()
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